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Customer Service is your best marketing
Again I’ve been faced with the inevitable failure of customer service that makes me wonder where companies in this economy get all the business that allows them to piss off customers. Apparently having...
View ArticlePresidential Marketing
While I was awaiting my mighty New Orleans Saints to take the field in SuperBowl XLIV, during the unending pre-game coverage we saw a “sit down” interview with Katie Couric and Barack Obama. My...
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Marketing's Bad Rap
Marketing has a tough time in business especially in a tough economy. I certainly know from experience that marketing is usually the first thing cut when things get tough, or after a successful system...
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Listen to Feedabck
While the intent of this blog is never to be political, I am moved to address the actions of Senator Carl Levin. I sent feedback through his website regarding my concerns regarding policy. To be short...
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Professional Courtesy
Detroit Marketing Services recently relocated to North Florida as PromoSta.com Modern Marketing. While I expected to have some client flight with my relocation, the majority of my great clients stuck...
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A lesson in telemarketing
I used to be a marketing manager at a software company a few years back. We had a team of telephone sales people who spent the day telemarketing to our existing clients and selling to leads. We had all...
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2010 Marketing Salary Survey Released
Last month Aquent and the American Marketing Association (AMA) released a comprehensive marketing salary survey with robust search capabilities for those of us with interest in the industry. While...
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Customer Service is Marketing
Customer Service has become a recurring theme here at IsThisMarketing.com. Your Customer Service team is the front line contact with customers who have an issue, need, or interaction with your company....
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Reputation Marketing
It’s a new and exciting world in relationship management and reputation building on the internet. This morning, the news announced a local pizzeria won 2nd best in the nation based on reviews on...
View ArticleRefreshing
Someone else realizes (dares to say out loud) that the rush for “Content Marketing” has been a lot of bluster with very little in results… So many people want to pitch or engage or relate to, or … you...
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